Creative Direction, branding concept and communication strategy for 40 Días Project. This initiative was created at the beginning of the pandemic while we were in the first quarantine. The purpose was to create a digital space where we can give something back to the community in these abruptly uncertain times. With a team o 5 other interdisciplinary teammates we gathered a diverse group of professionals and experts on different fields to speak and share their knowledge on a 45min format conferences throughout Instagram Live. We rapidly increased the growth of our community from a few hundred followers in the first week to 5k by the end of the month. The project was set up to last for 40 days -from the origins of the word quarantine-. The target was originally the Spanish speaking community (LATAM) and we got the recognition from "New Not Normal" a canada based project born from Ukai collective that focused its efforts on sharing emotions and independent projects with the world in an online portal on the time of the pandemic.​

 

Assets: Branding & Instagram Grid Curation.

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